This week we talked about the role of information systems in a business (Slide 9 of Lecture 1).Think of a business or organization that you admire, then describe two examples of how that business is supported by information systems. For example, do they use it for operational excellence ? Or do they use it to create new products and services ?Looking forward to your posts !
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As we all know, internet is very convenient to do shopping nowadays. And here I wanted to share is Moov, one of the biggest online music store in hong kong.
((*Well, I think most of you knew about Moov more than me... :) ))
In my point of view, Moov is achieving operational excellence by information (music album)updating. It isn't only has Chinese market, meanwhile has the worldwide music too. People over there can find the most updated album, search or listen the songs that they would like, enjoy the exclusive interview, etc.
Moov have a lots of partner relate to, such as TVB, EEG and Warner Music to maintain the CD information is updated. Sometimes they hold the events together to attain customer intimacy and services.
For example, if you wanted the full version of the MV or songs, you need to sign up for as a user first. After you signed up, you may recevie a lots of promotion email by Moov. There are always have chance to get a free concert ticket to attain customer. They also offer some special MV for the member's only.
For example, if you wanted the full version of the MV or songs, you need to sign up for as a user first. After you signed up, you may recevie a lots of promotion email by Moov. There are always have chance to get a free concert ticket to attain customer. They also offer some special MV for the member's only.
Moreover, it also support copmuter, mobile phone and the home telephone online system services to the Users. They have their own radio channel online too. Users can enjoy the music in any place as they wanted by these new developed services.
I think that is the reasons why Moov is so popular!!!!!
Just curious...how does Moov price its products ? And can overseas customers also become paying customers of Moov ?
回覆刪除As I mention in the article, Moov have a lots of partners related to. Therefore, the albums information and songs are authorized by their partners.
回覆刪除Then you must wonder why they are running a “FREE” business by not price its products, right? Let’s read some background information and my point of view as below:
Moov is belonged to PCCW, which is a Hong Kong Telecom Interactive Media Service company. They don’t provide services to free users at first. All the users were paying a monthly fee to enjoy songs or Music in a online website.
As the people no longer purchase legal CD album, but frequently download by internet illegally. So Moov starts to launch free users account to the public to ensure survival.
In the Moov free audition and the content may in any local browsing use. It means people can visit Moov all the world. The MOOV unabridged book version service present stage is restricted in Hong Kong domestic to use only.
May be Moov can think about developing a payable services to oversea customer in the future. :)
Wow I must try out their unabridged book version service, then.
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